Return
Creating strong data disciplines forms the basis for more effective investment models, better forecasting, and higher returns on investments. We support organisations in determining the essential data for developing top-tier models, building and managing those models, and working in partnership with multiple stakeholders to ensure that implementation meets business requirements.
Case studies
Explore our case studies to discover how Ipsos has supported other clients in enhancing and revolutionising their data strategies to maximise return on investment.
UK / Retail & Consumer Goods
Mapping the future of the food ecosystem
Using a blend of AI, forecasting models and live data streams, Ipsos identified key trends and statistical relationships that would impact future activity within the food ecosystem. As a result, the client benefitted from critical insights that would mitigate any potential negative future impact.
UK / Travel and Transport
Creating a new class of train carriage
An innovative rail franchise set out to optimise CX, operational efficiencies and generate additional revenue through the introduction of a new class of travel. Using a combination of customer feedback and conjoint analysis, Ipsos transformed complicated data and analytics into actionable insights which drove impact.
US / Retail & Consumer Goods
Driving a step change in online transactions
Aiming to deepen their understanding of consumer purchase behaviour, an online shopping platform engaged Ipsos to investigate the influencing factors contributing to price elasticity and sensitivity, and to understand the best approach for presenting price-related data.
Multi-country / Media & Tech
Assessing the demand and price sensitivity of sporting services
Ipsos undertook a multi-market research study, using a Menu Based Choice conjoint approach, to determine the demand and price sensitivity for a suite of sport passes. Applying advanced statistical analysis, the optimal pricing solution and other meaningful insights were provided to the client to support additional revenue growth.
Multi-country / Retail & Consumer Goods
Optimising marketing impact with multi-source prescriptive data integration
A major player in the beverage industry were looking to optimise their marketing investment and resource allocation to maximise marketing ROI. By consolidating multiple disparate data sources, Ipsos developed a machine learning predictive model which allowed the client to assess the impact of varying investments.
UK / Customer Experience
Determining the best KPI model from search and social indicators
Our client set the aim of testing and validating the role of different search and social indictors of brand health to help determine best KPIs. To fulfil this goal, Ipsos were employed to support with the integration and cleaning of multiple disparate data sources, run advanced analytics, and embed best practice use of KPIs.
Multi-country / Automotive
£75m additional future sales associated with a 1% reduction in poor CX
A global vehicle manufacturer wanted to understand the relationship between CX and future sales. Consequently, Ipsos were onboarded to conduct and analyse a wide-scale research study, merge survey feedback data with sales data, and model a CX impact simulator to demonstrate value gained or value lost as a result of varying user experience.
Brazil / Financial Services
Media investment and brand KPIs impact
Our client, an organisation operating in the financial services industry, needed to find an optimal way to increase brand performance with limited media investment. Ipsos were commissed to analyse the impact of different media channels on the brands KPIs, ultimately supporting their media investment strategy and driving efficiencies.
US / Financial Services
Understanding the value of promoters, passives and detractors
A North American bank tasked Ipsos with identifying the value of investing in CX and pinpointing the diminishing point of return. Through the creation of an interactive simulator, Ipsos were able to provide the client with a detailed analysis of the impact of enhanced UX and it’s influence on ROI, split out by customer segments.
Brazil / Automotive
Redefined the audience
Ipsos were onboarded to support a key player in the automotive industry with their decision-making processes for new investments, specifically with regards to customer satisfaction, cost and deadlines. Through a unionized study of automotive quality, statistical modelling and the creation of an evolutionary target curve, we were able to have a positive impact on sales volumes and ultimately help the client to remain competitive.
France / Automotive
Managing and optimising global ad spend
A multinational automotive manufacturer wanted to consistently manage their media spend across channels, markets, and categories through a dashboard which supplied one single source of truth. Ipsos developed a solution which enabled this, and consequently is now a core global tool for managing their ad spend planning, monitoring decision-making, and budgeting.
