Efficiency / Brazil / Financial Services
Media investment and brand KPIs impact
"The client wanted to build something new, and develop a new vision for optimising their media investments. Through a dynamic and collaborative process, we were able to create a model which met their needs, and could be replicated in more situations."
Business issue
Our client, an organisation operating in the financial services industry, needed to increase brand performance but had limited media investments. They wanted to understand how they could optimise their media strategy to efficiently drive the growth of the brand's KPIs, specifically in relation to their credit card services.
Our solution
With the client providing detailed information about the media execution, including contact points, investments and frequency, we were able to cross-analyse this data with the impact of each brand KPI. From this analysis, we were able to determine the influence each media channel on each KPI, therefore allowing us to provide recommendations on which channel should receive the largest investment.
The media strategy analysis counted on the fundamental participation of the client, SL and GMU.
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