Growth / UK / Customer Experience
Determining the best KPI model from search and social indicators
"Ipsos integrated and aligned key data sources and variables, and then applied advanced cleaning and filtering, to generate stable comparable timeseries."
Business issue
In partnership with Ipsos Synthesio, the client wanted to determine best KPIs by testing and validating the role and meaning of different search and social indicators of brand health, alongside survey and commercial measures.
Our solution
As part of our solution, Ipsos integrated and aligned key data sources and variables, and then applied advanced cleaning and filtering, to generate stable comparable timeseries.
The team then ran advanced timeseries analytics, including decomposition and smoothing techniques, to sort signal from noise and to separate long-term and short-term from seasonality.
Lastly, the study involved exploring strength of relationships in long and short-term versions of search and social metrics against survey and sales equivalents.
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