UK / Retail & Consumer Goods
Mapping the future of the food ecosystem
"Using AI, forecasting models and live data streams, Ipsos converted immense data corpus into strategic insights and foresights."
Business issue
Trend Radar is a consumer-led trend approach designed to deliver critical insights on change drivers. It helps to address business issues around future performance as it provides foresight into the future impact of macro and micro trends in your category.
Our solution
Using AI, forecasting models and live data streams, Ipsos converted immense data corpus into strategic insights and foresights.
This solution uncovered underlying food trend signals and narratives for 'Plant Forward'; the essential ongoing trend pulse to detect trend signals within a food trend space. Alongside this, it enabled the discovery of patterns and statistical relationships empowered by Synthesio live data streams and our AI engine.
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