Productivity in action
Harnessing AI for productivity
Capitalise on the speed and efficiency of AI combined with the rigour and ethics of a gold-standard partner to drive productivity throughout your organisation. Ipsos combines our unique GenAI platform, Ipsos Facto, with applied AI, advanced analytics, machine learning and data ethics expertise, in turn enabling our clients to benefit from robust and comprehensive insights whilst adhering to a high stand of data integrity and ethical usage.
Knowledge
Benefit from enterprise knowledge management and curation.
Strategy
Develop and define an AI strategy that is tied to your overall business strategy.
Training
Bespoke training programmes to upskill your organisation.
Solution development
Understand the business solutions that can drive growth and maximise your return on investment.
Automation
Improve automation of tasks across your organisation.
Data analysis
Harness the power of AI and machine learning to advance your data analysis.
Case studies
Explore our productivity case studies to discover how Ipsos has supported other clients with enhancing productivity through training, solution development, automation, data analysis and AI.
Productivity / France / Media & Tech
Crafting dynamic consumer profiles - aka Bots - with Ipsos’ AI-driven approach
Our client, a global telecommunications company, wanted to further activate survey-based consumer segments to help adapt and personalise marketing actions. Ipsos created a solution which allowed for a more nuanced, engaging and actionable understanding of consumer needs and preferences, and ultimately led to the development of a highly tailored marketing approach.
Productivity / Multi-country / Healthcare
Synthesising knowledge on vaccine hesitancy using AI
Through the power of AI, our client wanted to strengthen their knowledge on vaccine hesitancy, and understand varying views based on different cohorts. Ipsos supported by leveraging generative AI to summarise over 100 reports, and synthesise this knowledge to understand overall summary, as well as summaries by market and specific target groups.
Productivity / EMEA / Consumer Electronics
Developing an AI-enabled chatbot to improve team productivity
A multinational consumer technology corporation was looking for a solution to increase the productivity of their business sales operations unit. They were experiencing vast amounts of queries from numerous internal stakeholders and needed to streamline this process and enable other teams to self-serve. We created an AI-enabled chatbot which has already resulted in a 30% reduction in queries.
Productivity / UK / Healthcare
Qualitative data analysis using AI
Our client sought to improve productivity by generating meeting transcripts which summarised and synthesised data and insights generated through group discussions. Ipsos supported by comparing results of the AI-enabled analysis to the original report, conducted by a human researcher, to establish how AI can be used to simplify complex project discussions.
Productivity / France / Customer Experience
Synthetic data: Gen AI-agents based surveys
Looking to benefit from better CX management, the client commissioned Ipsos to understand how they could leverage alternative data to augment the CX analytical pipeline. Incorporating Gen-AI to create a comprehensive dataset of customer experience, Ipsos uncovered more easily actionable insights and helped extract value from the clients’ existing data.
