Artificial Intelligence and Automation
We use cutting edge technology to create AI and automation solutions that speed up decision-making whilst at the same time making it more accurate. This frees up your people for more complex tasks that allows a better return on your human resource.
AI Decision-making
We use cutting edge technology to create AI solutions to speed up decision making and free up resource for more appropriate tasks.
Process Automation
We automate repetitive manual tasks to allow a better return on your human resource and drive efficiency.
AI Insights
We are experts at automatically generating insights from multiple datasets to create realtime recommendations that help you drive growth.
Case studies
Explore our AI and automation case studies to discover how Ipsos has supported other clients in strengthening their technological capabilities to drive internal efficiencies and drive new opportunities.
France / Media & Tech
Crafting dynamic consumer profiles - aka Bots - with Ipsos’ AI-driven approach
Our client, a global telecommunications company, wanted to further activate survey-based consumer segments to help adapt and personalise marketing actions. Ipsos created a solution which allowed for a more nuanced, engaging and actionable understanding of consumer needs and preferences, and ultimately led to the development of a highly tailored marketing approach.
EMEA / Consumer Electronics
Developing an AI-enabled chatbot to improve team productivity
A multinational consumer technology corporation was looking for a solution to increase the productivity of their business sales operations unit. They were experiencing vast amounts of queries from numerous internal stakeholders and needed to streamline this process and enable other teams to self-serve. We created an AI-enabled chatbot which has already resulted in a 30% reduction in queries.
Multi-country / Healthcare
Synthesising knowledge on vaccine hesitancy using AI
Through the power of AI, our client wanted to strengthen their knowledge on vaccine hesitancy, and understand varying views based on different cohorts. Ipsos supported by leveraging generative AI to summarise over 100 reports, and synthesise this knowledge to understand overall summary, as well as summaries by market and specific target groups.
France / Customer Experience
Synthetic data: Gen AI-agents based surveys
Looking to benefit from better CX management, the client commissioned Ipsos to understand how they could leverage alternative data to augment the CX analytical pipeline. Incorporating Gen-AI to create a comprehensive dataset of customer experience, Ipsos uncovered more easily actionable insights and helped extract value from the clients’ existing data.
UK / Healthcare
Qualitative data analysis using AI
Our client sought to improve productivity by generating meeting transcripts which summarised and synthesised data and insights generated through group discussions. Ipsos supported by comparing results of the AI-enabled analysis to the original report, conducted by a human researcher, to establish how AI can be used to simplify complex project discussions.
Germany / Financial Services
Segmenting and activating target groups using artificial intelligence
A key player in the financial services industry were faced with a significant challenge; their marketing team did not understand how to effectively segment, target and promote their diverse range of credit card services to indivduals. They needed a solution which could determine which product should be aimed at which customer to maximise cross and upsell opportunities.
Multi-country / Media & Tech
Assessing the demand and price sensitivity of sporting services
Ipsos undertook a multi-market research study, using a Menu Based Choice conjoint approach, to determine the demand and price sensitivity for a suite of sport passes. Applying advanced statistical analysis, the optimal pricing solution and other meaningful insights were provided to the client to support additional revenue growth.
Germany / Insurance
Real time decision making based on CX and Brand Health KPIs
Facing significant business challenges due to reporting delays, our client was seeking a solution which would expedite the process in order to aid more agile decision-making. Our solution involved creating an integrated data management and reporting platform, reducing the turnaround time from 3 weeks to less than 48 hours.
