Decision Clarity: Strategy and Transformation
We help organisations build information environments to support the decisions that drive commercial performance. Starting from the decisions that matter, not the data already available, we design the architecture, roadmap and governance needed to close the gap between evidence and action. Decision Clarity gets the right information to the right people in the right place at the right time to address the right issues.
Decision Mapping
We map the decisions that drive commercial performance, where they happen, how issues are framed, and what information is genuinely required. From there, we define the KPIs and metrics that should be serving those decisions, and assess where the current data environment falls short.
Data Strategies and Roadmaps
We develop the transformation plan and roadmap needed to move from today's fragmented information environment to one designed around decision requirements - assessing data, technology, governance and organisational change against resource constraints and internal dependencies.
Change and Transformation Support
We support implementation, embedding new ways of framing issues, organising information and connecting evidence to decisions, and building the internal capability to sustain them.
Case studies
Explore our case studies to discover how Ipsos has supported other clients in strengthening and transforming their data strategy.
UK / Consumer Goods
Reinventing data management with a future measurement framework
Our client was seeing significant shifts in consumer habits and a rapidly evolving data landscape; it was essential for them to adapt to this dynamic market in order to remain competitive. To circumnavigate these challenges, we created a solution which involved utilising multiple rich data sources, developing a change management programme and delivering a single source of insights through an interactive dashboard.
UK / Customer Experience
Determining the best KPI model from search and social indicators
Our client set the aim of testing and validating the role of different search and social indictors of brand health to help determine best KPIs. To fulfil this goal, Ipsos were employed to support with the integration and cleaning of multiple disparate data sources, run advanced analytics, and embed best practice use of KPIs.
