Data Strategy and Transformation
We work with clients to understand business questions and KPI requirements, develop outcome-driven data strategies and roadmaps, and then ensure change and transformation lands to time and with impact.
Business Questions & KPIs
We help customers prioritise current and future business questions based on consumer, category, market, channel and business dynamics. This enables us to define KPIs and metrics, and evaluate whether existing data aligns based on accuracy, timeliness, agility and cost.
Data Strategies and Roadmaps
We can help develop your transformation plan and roadmap, including assessing data, technology and organisational change requirements vs. resource constraints and other internal dependencies.
Change and Transformation Support
We support change activation, capability improvement and process optimisation, working closely with key stakeholders.
Case studies
Explore our case studies to discover how Ipsos has supported other clients in strengthening and transforming their data strategy.
UK / Consumer Goods
Reinventing data management with a future measurement framework
Our client was seeing significant shifts in consumer habits and a rapidly evolving data landscape; it was essential for them to adapt to this dynamic market in order to remain competitive. To circumnavigate these challenges, we created a solution which involved utilising multiple rich data sources, developing a change management programme and delivering a single source of insights through an interactive dashboard.
UK / Customer Experience
Determining the best KPI model from search and social indicators
Our client set the aim of testing and validating the role of different search and social indictors of brand health to help determine best KPIs. To fulfil this goal, Ipsos were employed to support with the integration and cleaning of multiple disparate data sources, run advanced analytics, and embed best practice use of KPIs.
