Analytics and Insights
Our experienced teams of commercial data analysts are experts at interrogating disparate data sources to make meaningful connections that drive better decisions.
Strategic Projects
We execute projects that utilise multiple data sources to provide point-in-time analytics, enabling strategic outcomes for our clients.
Line of Business Analytics
We have dedicated teams that provide ongoing line of business analytical support to our customers specific functional areas. These include Digital, eCommerce analytics, operational analytics, logistics analytics and finance analytics.
Outsourced Analytical Support
We provide dedicated specialist resource to our clients to allow them to outsource or supplement their analytics and insights team.
Case studies
Explore our case studies to discover how Ipsos has supported other clients with enhancing their data analytics and insights to drive informed decision-making.
Germany / Healthcare
Recover and win back dissatisfied customers
Operating in the pharmaceutical industry, our client set us the challenge of identifying and predicting dissatisfied customers so they could increase customer satisfaction and reduce churn. Leveraging the client's CRM data, we achieved this by developing an AI model which determined the drop-out probability for each customer.
Multi-country / Retail & Consumer Goods
Crafting a future-proof innovation strategy for a global beverage company
Aiming to grow through innovation, a global beverage company wanted to establish areas of opportunity, and opportunity size, of new drinking occasions. Through the use of advanced analytical techniques, including building forecasting models and trends frameworks, Ipsos were able to identify high-potential consumer demand cohorts, and the key drivers of in-market trends.
US / Public Sector
Maximising public health campaign performance by leveraging third-party data and spatial analytics
In order to improve accessibility to healthcare services in disadvantaged communities, the client wanted to leverage third-party data on population figures and pharmacy locations, as well as factors around distance, lack of transport and attitudes towards vaccination. Ipsos consolidated these data sources, and used spatial analytics, to determine a strategy that would aid the distribution of public health services across multiple population segments.
India / Automotive
Predicting vehicle sales by modelling macroeconomic factors
Seeking to remain competitive and agile in a dynamic and ever-changing marketing, our client was looking for a solution which could generate insights around future demand. To address this, we created a bespoke predictive model which could be used as an algorithm for better future-planning.
UK / Travel and Transport
Creating a new class of train carriage
An innovative rail franchise set out to optimise CX, operational efficiencies and generate additional revenue through the introduction of a new class of travel. Using a combination of customer feedback and conjoint analysis, Ipsos transformed complicated data and analytics into actionable insights which drove impact.
US / Retail & Consumer Goods
Driving a step change in online transactions
Aiming to deepen their understanding of consumer purchase behaviour, an online shopping platform engaged Ipsos to investigate the influencing factors contributing to price elasticity and sensitivity, and to understand the best approach for presenting price-related data.
Multi-country / Media & Tech
Assessing the demand and price sensitivity of sporting services
Ipsos undertook a multi-market research study, using a Menu Based Choice conjoint approach, to determine the demand and price sensitivity for a suite of sport passes. Applying advanced statistical analysis, the optimal pricing solution and other meaningful insights were provided to the client to support additional revenue growth.
Multi-country / Retail & Consumer Goods
Optimising marketing impact with multi-source prescriptive data integration
A major player in the beverage industry were looking to optimise their marketing investment and resource allocation to maximise marketing ROI. By consolidating multiple disparate data sources, Ipsos developed a machine learning predictive model which allowed the client to assess the impact of varying investments.
UK / Customer Experience
Determining the best KPI model from search and social indicators
Our client set the aim of testing and validating the role of different search and social indictors of brand health to help determine best KPIs. To fulfil this goal, Ipsos were employed to support with the integration and cleaning of multiple disparate data sources, run advanced analytics, and embed best practice use of KPIs.
Multi-country / Automotive
£75m additional future sales associated with a 1% reduction in poor CX
A global vehicle manufacturer wanted to understand the relationship between CX and future sales. Consequently, Ipsos were onboarded to conduct and analyse a wide-scale research study, merge survey feedback data with sales data, and model a CX impact simulator to demonstrate value gained or value lost as a result of varying user experience.
Brazil / Financial Services
Media investment and brand KPIs impact
Our client, an organisation operating in the financial services industry, needed to find an optimal way to increase brand performance with limited media investment. Ipsos were commissed to analyse the impact of different media channels on the brands KPIs, ultimately supporting their media investment strategy and driving efficiencies.
US / Financial Services
Understanding the value of promoters, passives and detractors
A North American bank tasked Ipsos with identifying the value of investing in CX and pinpointing the diminishing point of return. Through the creation of an interactive simulator, Ipsos were able to provide the client with a detailed analysis of the impact of enhanced UX and it’s influence on ROI, split out by customer segments.
Brazil / FMCG
Consumer perceptions and risks of downsizing
Our client was looking to understand the potential impact of a cost optimisation strategy, aiming to identify if a price increase would have a negative effect on sales. The Ipsos team conducted a qualitative phase and conjoint analysis, leveraging market data, to understand potential impact. In turn, this provided the client with insights that highlighted strategic considersations and aided effective decision-making.
UK / Retail & Consumer Goods
$85m anticipated sales gains based on improved CSAT performance
A large retail chain sought to understand the potential impact of enhanced CX on sales. By integrating survey data with longitudinal sales data, Ipsos were able to map out the relationship into an interactive simulator to illustrate potential gains or losses as a result of increased or decreased satisfaction.
