Optimisation in action
Leveraging opportunity areas for optimisation
Boost consumer preference by finessing your product, service, or pricing through our intelligent optimisation approach. Our service goes beyond analysis, offering robust advisory capabilities to guide and support you throughout the implementation process, ultimately enhancing your market position and influencing consumer decisions in your favour.
KPIs
Determine the best combination of features to maximise key performance indicators, including revenue or profit.
Pricing
Determine the price sensitivity of your product, and your competitors products, in market-like conditions.
Willingness to pay
Identify the premium consumers place on your brand, or specific features, of your product.
Cannibalisation
Understand the substitutional effects of where share is coming from, and going to.
Resourcing
Identify the most influential factors that drive consumer choice to focus resource, time and spend.
Targeting
By profiling consumers who buy your product you can more efficiently target key groups and tailor products.
Case studies
Explore our optimisation case studies to discover how Ipsos has supported other clients in strengthening their KPI frameworks, enhancing customer targeting, identifying optimal pricing and resourcing strategies, and mitigating product cannibalisation.
Optimisation / Germany / Non-Alcoholic Beverages
Price Optimisation for Non-Alcoholic Beverages
A leading manufacturer in the non-alcoholic beverage market was looking to identify growth opportunities and assess the competitiveness of their product pricing. The Ipsos team delivered this, and more, using a blend of choice experiment, volumetric analysis and a simulation tool.
Optimisation / UK / Travel and Transport
Creating a new class of train carriage
An innovative rail franchise set out to optimise CX, operational efficiencies and generate additional revenue through the introduction of a new class of travel. Using a combination of customer feedback and conjoint analysis, Ipsos transformed complicated data and analytics into actionable insights which drove impact.
Optimisation / US / Retail & Consumer Goods
Driving a step change in online transactions
Aiming to deepen their understanding of consumer purchase behaviour, an online shopping platform engaged Ipsos to investigate the influencing factors contributing to price elasticity and sensitivity, and to understand the best approach for presenting price-related data.
Optimisation / UK / Customer Experience
Value placed on arts and cultural institutions
A museum in York wanted to understand the public value of proposed improvements and its impact on ‘Willingness to Pay’, and likelihood to (re)visit. Using a conjoint research approach, and statistical analysis, Ipsos provided meaningful insights to a variety of public bodies on the value of arts and cultural institutions.
Optimisation / Multi-country / Media & Tech
The impact of enhancing web privacy
Achieving the title of ‘Best International Media Research Project’, this global conjoint study examined how the use of ethical first-party data can result in increased competitive advantage, whilst adhering to privacy regulations.
Optimisation / Multi-country / Media & Tech
Assessing the demand and price sensitivity of sporting services
Ipsos undertook a multi-market research study, using a Menu Based Choice conjoint approach, to determine the demand and price sensitivity for a suite of sport passes. Applying advanced statistical analysis, the optimal pricing solution and other meaningful insights were provided to the client to support additional revenue growth.
Optimisation / Germany / Healthcare
Recover and win back dissatisfied customers
Operating in the pharmaceutical industry, our client set us the challenge of identifying and predicting dissatisfied customers so they could increase customer satisfaction and reduce churn. Leveraging the client's CRM data, we achieved this by developing an AI model which determined the drop-out probability for each customer.
Optimisation / Brazil / FMCG
Consumer perceptions and risks of downsizing
Our client was looking to understand the potential impact of a cost optimisation strategy, aiming to identify if a price increase would have a negative effect on sales. The Ipsos team conducted a qualitative phase and conjoint analysis, leveraging market data, to understand potential impact. In turn, this provided the client with insights that highlighted strategic considersations and aided effective decision-making.
Optimisation / Multi-country / Healthcare
Identifying an optimal mix of digital channels to maximise reach
Our client's in-house digital marketing team needed to determine the optimal mix of digital channels so they could prioritise spending and maximise the reach of future campaigns. The Ipsos team conducted online surveys, and applied advanced analytics, to understand healthcare professionals attitudes towards certain channels and therefore identify the best way to target key audiences.
Optimisation / UK / Hospitality
Designing the hotel room of the future
The Ipsos team deployed a multi-disciplinary approach to establish the next generation of hotel rooms for one of the largest hospitality businesses in the UK, achieving the Silver Award for 'Best Product or Service Development' at the UK Customer Experience Awards 2023. Using a blend of insight review, direct and indirect trend analysis, and customer journey interviews, we were able to boost customer satisfaction, customer experience and utlimately ROI.
Optimisation / Multi-country / Retail & Consumer Goods
Optimising marketing impact with multi-source prescriptive data integration
A major player in the beverage industry were looking to optimise their marketing investment and resource allocation to maximise marketing ROI. By consolidating multiple disparate data sources, Ipsos developed a machine learning predictive model which allowed the client to assess the impact of varying investments.
