Decision-support in action
Key levers to support decision-making
Empower users to interrogate and manipulate data for immediate access and agile decision-making with our service. Ipsos' platform-agnostic approach, combined with our proprietary software platforms and expertise in open-source dashboard technology, caters to diverse user needs, effectively facilitating real-time, accessible data-driven decision-making.
Integrated visualisation
Through the use of interactive dashboards, understand the value of customer satisfaction across your product portfolio.
Timeliness
Data-driven decision-making is only useful if you're gaining insights in real time, so you can respond quickly to changing market conditions. Benefit from real-time data on your business and consumers with our data solutions.
Adoption
Understand how you can increase adoption of your data throughout your business, and create a data-literate workforce.
Accessibility
Make your data more usable and accessible within your organisation, so the right people can access the right data that's applicable to them and their business function.
Case studies
Explore our decision-support case studies to discover how Ipsos has supported other clients with integrated data visualisation to uncover timely insights, enhance employee adoption of data and increase accessibility.
Decision / EMEA / Consumer Electronics
Using statistical modelling to aid strategic sales decisions
Our client, a global consumer technology company, was looking to streamline and expedite their sales forecasting process. By adopting a statistical modelling approach, utilising Python, the Ipsos team created a solution which reduced the sales forecasting process from 2 weeks to a matter of hours; increasing efficiency and aiding enhanced decision-making.
Decision / UK / Healthcare
Developing new products to enhance forecasting and market access
Looking to migrate from an Excel-based tool, the client commissioned Ipsos to create a new dashboard solution that would enable users to visualise 20+ years of data, filter results and run additional analysis. Ipsos developed a Biomarker Testing Dashboard, adopting Tableau software, to support small biotech companies in tracking uptake and outcomes of all biomarkers collected for tumours.
Decision / Multi-country / Financial Services
Delivering a best-in-class data visualisation product with exceptional user experience
Adopting Microsoft Power BI, Ipsos created a top-tier interactive dashboard to enable the client to fully utilise their suite of rich data sets, and to transform their data into a clean format. Additionally, the client was able to benefit from enhanced user experience, cutting-edge visuals, and comprehensive technical and user documentation.
Decision / Germany / Insurance
Real time decision making based on CX and Brand Health KPIs
Facing significant business challenges due to reporting delays, our client was seeking a solution which would expedite the process in order to aid more agile decision-making. Our solution involved creating an integrated data management and reporting platform, reducing the turnaround time from 3 weeks to less than 48 hours.
Decision / Brazil / Automotive
Redefined the audience
Ipsos were onboarded to support a key player in the automotive industry with their decision-making processes for new investments, specifically with regards to customer satisfaction, cost and deadlines. Through a unionized study of automotive quality, statistical modelling and the creation of an evolutionary target curve, we were able to have a positive impact on sales volumes and ultimately help the client to remain competitive.
Decision / Germany / Healthcare
Prescription Digital Therapeutic (DTx) Concept Testing & Forecasting
A large healthcare organisation in Germany was looking to explore the potential opportunity for a prescription digital therapeutic (DTx) to help them prioritise unmet clinical needs, measure DTx concept appeal and determine healthcare professionals perceptions of the most appropriate patient populations. As part of our solution, we provided financial and volumetric forecast modelling to support our client with insights and strategic planning.
Decision / UK / Consumer Goods
Reinventing data management with a future measurement framework
Our client was seeing significant shifts in consumer habits and a rapidly evolving data landscape; it was essential for them to adapt to this dynamic market in order to remain competitive. To circumnavigate these challenges, we created a solution which involved utilising multiple rich data sources, developing a change management programme and delivering a single source of insights through an interactive dashboard.
Decision / France / Automotive
Managing and optimising global ad spend
A multinational automotive manufacturer wanted to consistently manage their media spend across channels, markets, and categories through a dashboard which supplied one single source of truth. Ipsos developed a solution which enabled this, and consequently is now a core global tool for managing their ad spend planning, monitoring decision-making, and budgeting.
Decision / India / Automotive
Predicting the future of the hatchback segment in India
A leading car manufacturer in India was facing a challenge; they were heavily invested in the hatchback segment, whilst the industry was seeing significant growth in larger vehicles. They needed a solution which provided future market insights to they could pivot their strategy and remain at the forefront of the automotive industry.
Decision / Germany / FMCG
Touchpoint efficiency for a new brand launch campaign
Leveraging marketing mix modelling, we helped a successful FMCG client to evaluate their marketing initiatives, post launching a new brand, so they could understand the performance of different touchpoints in order to maximise efficiency and ROI.
