Efficiency / Multi-country / Retail & Consumer Goods
Crafting a future-proof innovation strategy for a global beverage company
"Using advanced analytics techniques, Ipsos forecasted market growth in the alcoholic beverage industry over the next five to ten years."
Business issue
A global beverage company wanted to grow through innovation in the alcoholic beverage category within a high potential market. Additionally, they wanted to understand the durability and applicability of new consumer drinking occasions that had arisen post-pandemic, and know the size and potential of different consumer demand spaces, and how they would grow over time.
Our solution
Ipsos developed baseline forecasts for the category based on analysis of the historic sales. Our team then developed a comprehensive trends framework and used market projections and social data to calculate the current and future size of different consumer demand spaces within the alcoholic beverage category.
We identified the key drivers behind the trends in the market and analysed the potential of each consumer demand space. Using advanced analytics techniques, we forecasted market growth over the next five to ten years.
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Impact
Our analysis identified several high-potential consumer demand spaces within the alcoholic beverage category for the global beverage company. We provided a clear understanding of the current size and potential of each demand space, as well as the key drivers behind the trends.
We produced a quantitatively defined portfolio strategy for the short and longer term, with clear innovation guidance for existing brands and white spaces for possible new brands.
