Since the first Christmas ads landed on our TV screens, we've been tracking and measuring the festive campaigns from the major UK supermarkets and retailers to see which brand was 'sleighing' the competition in terms of ad performance, social buzz, online traffic and so much more.

We've selected the champions for our '12 awards of Christmas' (you can read about that here), but we've also taken a step back and looked at the holistic performance of each ad across all touchpoints we measured.

Click on the tiles to find out how each race contestants performed overall.