Our people
Caspar Tearle
Senior director, Ipsos
I have 35 years agency side experience in the market research industry and am currently a Senior Director in the Innovation practice at Ipsos. I spend my life working with clients to successfully bring new ideas to market.
Eleanor Thornton-Firkin
UK Head of Creative Excellence, Ipsos
Eleanor.Thornton-Firkin@ipsos.com
I love the world of brands and advertising, spending my entire career helping some of the world’s biggest companies integrate consumer insights into the creative process and drive business growth. I work with our clients and their agencies on building new creative development practices, driving communication strategy and a focus on consumer centric, empathetic, culturally relevant advertising. My passion is to find the intersection of insight and action, going beyond data to support and enable great creative.
Matt Patchett
Associate Director, Ipsos
Matt.Patchett@ipsos.com
I am the Insight Lead for Ipsos iris and responsible for turning our data into compelling stories, improving our insight capabilities, and embedding best practice across the iris team. I have almost 10 years’ experience working across research and analytics: whether it’s writing code or white papers, however I specialise in turning data into insight and action.
Nicky Kim
Associate Director, Ipsos Synthesio
I have 8+ years experience specialising in using social listening to tap into consumer intelligence, market trends and brand perception. I am using cutting-edge AI technology to take my clients and projects into the future with instant actionable insights.
Samira Brophy
Senior director, Ipsos
I am an experienced keynote speaker, panellist and commentator in the marketing effectiveness space. My bugbear is vanilla advertising and I've been working with clients on making MISFIT creative that gives their audiences a great experience for 20 odd years.
Sarah Corker
Associate Director, Ipsos
Sarah.Corker@ipsos.com
I’m Sarah, a market research professional with 15+ years of experience helping clients solve tough business problems. I love finding ways to turn data insights into compelling stories that get results. I'm currently part of the Financial Research Survey (FRS) team, where I analyse people's financial habits and decisions to provide insightful market updates.
Technical notes
Ipsos iris
Ipsos iris is the industry's online audience measurement solution, providing robust and transparent measurement to publishers, agencies, and brands. Ipsos iris utilises a rigorous and industry recognised establishment survey, 10,000-strong high-quality single-source panel and site-centric solutions. All this is brought together to deliver you a richer understanding of audience behaviour on a daily and monthly basis.
Synthesio
Synthesio supports consumer-centric decisions at scale by collecting, structuring, and analysing billions of online conversations. Synthesio’s Artificial Intelligence-powered technology helps sift through mounds of data faster, revealing the most relevant insights and trends. Our social media data is sourced in real-time from 195 countries and in more than 80 languages.
Ipsos Duel
Consumers make quick purchase decisions (typically under 7 seconds). Duel offers a gamified research solution mimicking this process by using tournament-style choice exercises to measure preference and decision speed. This versatile tool works with various marketing elements such as claims, varieties, names, and visuals.
Creative|Spark AI
Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. With Creative | Spark AI we can expedite this process, using AI prediction models to predict the potential of your creative in as little as 15 minutes.
FRS
The Financial Research Survey (FRS) is one of the largest and longest-running surveys tracking personal financial holdings, acquisitions, usage and behaviours. The survey covers the main financial retail markets, including: banking, savings and investments, lending, insurance and retirement planning. It builds a complete picture of the financial portfolio held by consumers at an individual level. The FRS interviews 52,000 GB adults annually using an innovative blend of online and telephone interviews to ensure a sample that is representative on key demographics. This approach also helps to guarantee that the views of non-internet users are included.
FastFacts
Ipsos.Digital’s ad-hoc survey solution FastFacts offers the simplest, quickest way to conduct consumer research in over 40 markets. FastFacts allows you to get a quick pulse on consumers’ sentiments, explore behaviours and preferences, assess and monitor brand awareness and image, understand spontaneous reactions to a statement, event, or crisis, and more.
