Growth in action
Establishing the best path to growth
Capitalise on online and behavioural data to reveal growth opportunities, trends, and customer purchase paths, utilising our unique passive measurement capabilities, abundant data assets, and sophisticated analytics. Our service is designed to deliver deep, actionable and timely insights that empower strategic decision-making and planning, paving the way for sustainable business expansion.
Engagement
Engage and reach your target market in a more meaningful and impactful way.
Consumer interaction
Understand your market category in-depth and how your consumers interact within it.
Trends and foresight
Predict future market trends or customer behaviour.
Opportunities
Identify new opportunities for business expansion or diversification.
Consumer journey mapping
Enhance the mapping of online consumer journeys for a more comprehensive understanding of touch-points and strategies for their activation.
Case studies
Explore our growth case studies to discover how Ipsos has supported other clients in strengthening their customer engagement and interaction, enhancing their customer journey mapping and uncovering key trends and foresight to expose high-potential opportunities.
Growth / France / Media & Tech
Crafting dynamic consumer profiles - aka Bots - with Ipsos’ AI-driven approach
Our client, a global telecommunications company, wanted to further activate survey-based consumer segments to help adapt and personalise marketing actions. Ipsos created a solution which allowed for a more nuanced, engaging and actionable understanding of consumer needs and preferences, and ultimately led to the development of a highly tailored marketing approach.
Growth / UK / Travel & Transport
Enhancing the understanding of online customer journeys
Our client sought to gain a deeper understanding of the online customer journey in the lead up to purchasing flight tickets. Through a variety of analytical techniques, including customer journey analysis, behaviour mapping and cohort analysis, Ipsos were able to identify the key user touchpoints and their significance in achieving conversion.
Growth / Germany / Financial Services
Segmenting and activating target groups using artificial intelligence
A key player in the financial services industry were faced with a significant challenge; their marketing team did not understand how to effectively segment, target and promote their diverse range of credit card services to indivduals. They needed a solution which could determine which product should be aimed at which customer to maximise cross and upsell opportunities.
Growth / UK / Consumer Electronics
Broadening performance insights with web scraping
A multinational consumer electronics organisation needed to find a solution which would enhance their understanding of their performance, and their competitors performance. We built a tailored web scraping solution, leveraging Microsoft Azure, Data Factory and SQL, to deliver broader, and more granular, insights into online performance.
Growth / UK / Retail & Consumer Goods
Mapping the future of the food ecosystem
Using a blend of AI, forecasting models and live data streams, Ipsos identified key trends and statistical relationships that would impact future activity within the food ecosystem. As a result, the client benefitted from critical insights that would mitigate any potential negative future impact.
Growth / France / Retail & Consumer Goods
In real life contextualised U&A
A global leader in FMCG bodycare commissioned Ipsos to run a pilot study, and conduct advanced analytics, to establish how they could develop products or services that would contribute towards the reduction of water waste. Ipsos developed a three-tiered approach, combining first-party research data with behavioural insights and third-party open data, which helped the client establish a new water-saving initiative.
Growth / UK / Customer Experience
Determining the best KPI model from search and social indicators
Our client set the aim of testing and validating the role of different search and social indictors of brand health to help determine best KPIs. To fulfil this goal, Ipsos were employed to support with the integration and cleaning of multiple disparate data sources, run advanced analytics, and embed best practice use of KPIs.
Growth / US / Media & Tech
Maintaining market share using behavioural data, automated analytics and an interactive dashboard
Through the use of behavioural data, automated analytics and an interactive dashboard, the client wanted to understand how they could gain, and maintain, market share in the tech sector. The Ipsos team consolidated data from numerous sources, including web, social media, search and shopping channels, to help the client visualise critical KPIs and make data-driven decisions in order to remain competitive.
Growth / US / Public Sector
Maximising public health campaign performance by leveraging third-party data and spatial analytics
In order to improve accessibility to healthcare services in disadvantaged communities, the client wanted to leverage third-party data on population figures and pharmacy locations, as well as factors around distance, lack of transport and attitudes towards vaccination. Ipsos consolidated these data sources, and used spatial analytics, to determine a strategy that would aid the distribution of public health services across multiple population segments.
Growth / Germany / FMCG
Improving customer retention through segmentation
Our client, a manufacturer of coffee capsule systems, wanted to understand which customers were purchasing products from competitors, so they could devise a strategy to regain loyalty and improve customer retention. The Ipsos team created a solution by integrating CRM data with survey results to derive a measure for brand loyalty.
Growth / France / Customer Experience
Synthetic data: Gen AI-agents based surveys
Looking to benefit from better CX management, the client commissioned Ipsos to understand how they could leverage alternative data to augment the CX analytical pipeline. Incorporating Gen-AI to create a comprehensive dataset of customer experience, Ipsos uncovered more easily actionable insights and helped extract value from the clients’ existing data.
