CONTENTS

introduction thumbnail with ipsos ceo ben page

INTRODUCTION

Opening thoughts from Ben Page

Polling station direction sign with a background of a track event at the Paris Olympics

THE EVENTS OF 2024

Explore the events that shaped 2024, month by month and through the lens of public opinion

AI generated shrub and nature sitting on top of a binary code patterned background

THE GENERATIVE AI REVOLUTION

Harnessing the future

Young woman using a ring light to take video footage of herself in front of a graffiti covered wall

THE GEN Z GENDER GAP

Why we need to go beyond simple generalisations

Two men setting up a solar panel, background is a macro-shot of dew on a leaf

IS ESG DEAD?

Long live responsible business!

Female cashier in uniform ready to scan items, background of people using a crosswalk

POPULISM

Stasis in a year of change

Man looking up whilst wearing airpods and holding his cell phone, background of billboards and bright lights

CRACKING BRAND SUCCESS

Context reigns supreme

Skyscrapers and bank building cut out in front of a close up crop of planet earth with cloud cover

THE VIEW FROM HERE

What 2024 meant to six major economies

Appendix thumbnail with abstract shapes

CONTACT US

IPSOS ALMANAC 2025