Ipsos Data Council Report
Report highlights Discover the data challenges hindering organisations
Ipsos Data Council Report
Report highlights Discover the data challenges hindering organisations
Ipsos Data Council Report
Report highlights Discover the data challenges hindering organisations
From lack of strategic alignment to poor data literacy, explore the topics that are at the forefront of our council members' minds.
Report highlights
Almost all our council members believe the use of data, analytics, and insights in their organisation is critical. So, what’s getting in their way?
02
Fragmented data and legacy systems hinder decision-making
Two out of five said there is a central system linking some of the data, but there are significant pools that sit in separate silos. Just under two thirds reported that significant data silos continue to affect their organisation’s ability to manage data effectively.
04
Difficulties in effectively implementing AI and automation
Despite the clear potential many organisations are struggling to implement AI solutions effectively on a large scale due to difficulties in obtaining the required technical expertise and technology. In fact, half of the council members acknowledged that their organisation is not yet doing enough.
05
A focus on answers before agility
It can be tempting to button down a plan that provides answers to the myriad questions raised by big change. However, these answers cannot limit the ability to respond to the new opportunities and risks that will inevitably arise. Being alert to new information and willing to change tack is more important than delivering against a pre-approved plan.
06
The fear of missing something vital in the data or finding it too late
“It is the thought that you might be missing something blindingly obvious if you had more time and resource, or knowing whether you should engage with it in more detail and what it might tell you about your business decisions. I might summarise that as the fear of the unknown…” Managing Director, UK food outlet
So with those challenges in mind, what are the solutions?
Explore each of the following chapters in depth, or cut straight to more information on how Ipsos Data Labs can help you.
A lack of strategic alignment and leaders able to set the data agenda
Just over half of interviewees are satisfied the KPIs they are tracking are fit for purpose and nearly four out of five said there are no clear policies that specify when data should be used in decision-making.
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Fragmented data and legacy systems hinder decision-making
Two out of five said there is a central system linking some of the data, but there are significant pools that sit in separate silos. Just under two thirds reported that significant data silos continue to affect their organisation’s ability to manage data effectively.
Read more
Poor data literacy amongst the workforce
Fewer than one in ten council members believe their people have the confidence and skills to utilise data in their decision-making. Additionally, around four in ten described their organisation's data and analytics training as poor.
Read more
Difficulties in effectively implementing AI and automation
Despite the clear potential many organisations are struggling to implement AI solutions effectively on a large scale due to difficulties in obtaining the required technical expertise and technology. In fact, half of the council members acknowledged that their organisation is not yet doing enough.
Read more
A focus on answers before agility
It can be tempting to button down a plan that provides answers to the myriad questions raised by big change. However, these answers cannot limit the ability to respond to the new opportunities and risks that will inevitably arise. Being alert to new information and willing to change tack is more important than delivering against a pre-approved plan.
Read more
The fear of missing something vital in the data or finding it too late
“It is the thought that you might be missing something blindingly obvious if you had more time and resource, or knowing whether you should engage with it in more detail and what it might tell you about your business decisions. I might summarise that as the fear of the unknown…” Managing Director, UK food outlet
Read more
So with those challenges in mind, what are the solutions?
Explore each of the following chapters in depth, or cut straight to our Framework for Data Success.
