Ipsos Data Council Report
In summary Navigating the path to data-driven transformation
Ipsos Data Council Report
In summary Navigating the path to data-driven transformation
Ipsos Data Council Report
In summary Navigating the path to data-driven transformation
The consensus is clear. Overcoming the barriers to data integration is crucial for business success, and it is entirely achievable with the right blend of strategic focus, visionary leadership, and unwavering commitment.
Key challenges and takeaways
Almost all our council members believe the use of data, analytics, and insights in their organisation is critical. So, what’s getting in their way?
01
Strategic alignment and leadership
For data to be effectively harnessed, organisations must align KPIs across functions and adopt a centralised approach to data management. A leader at the board level, responsible for setting the direction and ambition of your data agenda is essential.
02
Data integration
The fragmentation of data across legacy systems and various tools and dashboards creates inefficiencies and hinders decision-making. A unified data strategy that eliminates silos, combined with deployment of new systems that are truly fit for purpose, is critical for operational success.
03
Building a data-driven culture
Data literacy is fundamental to unlocking the full potential of data. Upskilling the workforce and driving adoption from the top down will help foster a culture where data is actively used in decision-making.
04
AI and automation
While AI holds immense potential, its implementation remains in its infancy for many organisations. Identifying clear use cases and overcoming integration hurdles will be key to reaping AI’s full benefits.
05
Overcoming constraints
The financial, regulatory, and skill-based challenges identified by directors must be confronted to enable organisations to fully capitalise on data and AI. Committing to a clear, long-term, purpose-led strategy is essential if a business is to thrive.
06
Agility before answers
It can be tempting to button down a plan that provides answers to the myriad of questions raised by big change. However, these answers cannot limit the ability to respond to the new opportunities and risks that will inevitably arise. Being alert to new information and willing to change tack is more important than delivering against a pre-approved plan.
