How industry leaders are talking about building trust in UX amid AI disruption
Hear how experts approach the trust challenge in UX.
How industry leaders are talking about building trust in UX amid AI disruption
Hear how experts approach the trust challenge in UX.
AI is playing a growing role in what UX researchers do. They're not only looking at making AI features better but also using AI as a tool to help in their process. However, while AI's benefits are clear, trusting AI is trickier.
At a recent Ipsos After Hours event in Seattle, experts from the Seattle Research Community, Amazon and Meta explored this AI paradox, the tension between the benefits of AI and the need for trust. They discussed how important it is for UX researchers to be the trustworthy link between AI tools and the people who use them. The event previewed results of a new report on Trust in UX and a lively panel to discuss these challenges.
If you missed this event, check out the highlights and quotable quotes that are buzzing in the UX world.
Jamie Stenziano introduces Ipsos’ thesis on HI + AI, the vital intersection of human and artificial intelligence, and how researchers are navigating the balance between deploying new technology and relying on foundational human insights.
Jamie Stenziano
EVP, Tech Sector
SRC Founder Sarah Sled shares the everyday reality of building products today: balancing the wonder of tech and the real needs of consumer users.
Sarah Sled
Founder
Jacqueline Hull reveals the gap between the importance of trust and actual research roadmaps, highlighting the real-world pressures teams face when trying to prioritize a "guardrails-first" approach in a competitive market.
Jacqueline Hull
EVP, UX
Jacqueline Hull breaks down new data on how organizations are tracking user trust, and the relatable paradox consumers feel between wanting AI to slow down and needing to keep up.
Jacqueline Hull
EVP, UX
Meta's Shubha Ghosh reveals the global pattern that determines whether a user feels in control of their privacy on platforms.
Shubha Ghosh
Amazon's Tejas Peesapati explains how people’s expectations of AI are rapidly shifting from basic functionality to deep, context-aware personalization.
Tejas Peesapati
Catch the energy and top takeaways from our recent Seattle event with the Seattle Research Community of UX leaders unpacking the AI trust paradox.
