Trust as the Ultimate Wireframe: UX in the AI Age

The tension of AI for UX researchers is the promise of speed vs. the peril of losing user trust

Trust as the Ultimate Wireframe: UX in the AI Age

The tension of AI for UX researchers is the promise of speed vs. the peril of losing user trust

AI is embedded in every stage of the research process, from every angle.

Researchers are using AI tools to conduct the research itself, but they are also exploring AI features in their products. AI is everywhere. But trust in AI is less pervasive.

Trust: The Ultimate Wireframe for the AI Era, a new report based on feedback from a survey of 71 members of the Seattle Research Community, sheds light on this paradox from the researchers’ perspective and explores what it means for end users, senior leaders, and UX researchers.

Download Trust: The Ultimate Wireframe for the AI Era to get the frameworks and strategy required to win leadership buy-in and turn trust into a measurable competitive advantage.

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What we've learned about in the trust imperative ➜