Ipsos Reputation Council 2026: Life After Predictability
What communication leaders tell us about trust, AI and decision-making in an era of continuous disruption.
Ipsos Reputation Council 2026: Life After Predictability
How Strategic Silence reveals the competitive advantage of human judgment in an era of unpredictability.
The latest Ipsos Reputation Council report finds the communications environment has fundamentally changed.
As Strategic Silence becomes entrenched, artificial intelligence transforms the information environment and stakeholder expectations become harder to reconcile, the value of communications is shifting from message-making to judgment. The shift comes at a time when organizations must navigate complexity, manage trade-offs and make sound decisions when certainty is unavailable and where AI makes communicating faster, cheaper and easier than ever.
Join us on Oct. 22 for a live webinar to hear key findings and what communications leaders must do to build trust, navigate uncertainty and create organizational resilience in a world where predictability is no longer guaranteed.
Jason McGrath
EVP and US Lead, Ipsos Corporate Reputation
Trent Ross
Global Chief Research Officer, Ipsos Corporate Reputation
Sean Simpson
SVP, Ipsos Canada Corporate Reputation
