2026 B2B Buyer Journey: The Power of AI and Trusted Relationships
As AI becomes embedded in the buying journey, B2B marketers face a new challenge: Buyers are becoming more independent, but strong relationships still close sales.
2026 B2B Buyer Journey: The Power of AI and Trusted Relationships
As AI becomes embedded in the buying journey, B2B marketers face a new challenge: Buyers are becoming more independent, but strong relationships still close sales.
Visibility gets you considered. Trust gets you selected.
2026 B2B Buyer Journey: The Power of AI and Trusted Relationships, is based on feedback from 288 business decision-makers in the Ipsos Business Insights Collective and Fresh Labs communities. The report sheds light on the trust paradox from the B2B buyer perspective and explores what it means for marketers, sales leaders, and procurement professionals who want to move a sale through the buying process.
