Winning B2B Buyers: AI Gets You Considered; Trust Gets You Selected
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Winning B2B Buyers: AI Gets You Considered; Trust Gets You Selected
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AI is now a member of the buying committee.
As you plan for 2027, you need to adapt to more independent buyers who face information overload and crave human validation as they navigate the increasingly complex buyer journey.
Join us to hear B2B marketing experts share what marketers must do now to build trust, reduce risk, and win buying committee consensus.
Expect to learn more about:
- Adapting your marketing strategy for an era of AI-powered, self-directed buyers
- Identifying the trust signals that matter most when buyers evaluate and validate vendors
- Creating content and proof assets that help buyers navigate complex purchasing decisions
- Enabling buying committees to build consensus and reduce perceived risk throughout the decision journey
Vita Molis
Global Team Lead, B2B Institute
Anne Hunter
Senior Vice President, Head of B2B Product & Go-to-Market
Holly Lyke-Ho-Gland
Senior Director of Communities
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Title
Vita Molis
Global Team Lead, B2B Institute
Anne Hunter
Co-Founder and Head of Sales
Holly Lyke-Ho-Gland
Senior Director of Communities
Name
Title
