Contents
Discover insights from the race
31 December 2024
Ipsos Presents: The 12 Awards of Christmas 2024
What did we learn from the 2024 Christmas advertising campaigns, and what are the keys to success when developing great Christmas advertising? In 2024, we tracked the entire race to Christmas from the very beginning. Discover which brands stood out and who won the race!
16 December 2024
From Cheers to Controversy: How 2024's Christmas Ads Stole the Spotlight
Advertisements and festive campaigns play a huge part in the run up to Christmas, evoking feelings of nostalgia and sentimentality. But, which brand triggered the highest volume of online mentions?
02 December 2024
Unwrapping Financial Realities at Christmas
While the holiday season brings joy to many, financial challenges, especially during periods of economic instability, can affect numerous households. So, how is this impacting spending habits and what role do brands play in providing empathy?
18 November 2024
The 2024 Festive Food Face-Off
We scoured the ranges of 10 major UK supermarkets to uncover 40 festive food innovations and pitted them against each other in a titanic World Cup type tournament to see which are the most eagerly anticipated by the hungry hordes.
28 October 2024
Mince Pies in October? Inside Britain's Early Christmas Obsession
Every year, those festive treats seem to appear earlier and earlier, sparking a national debate: is it ever too early for Christmas cheer to be exploding from supermarket shelves?
