Our people
Caspar Tearle
Senior director, Ipsos
I have 35+ years agency side experience in the market research industry and am currently a Senior Director in the Innovation practice at Ipsos. I spend my life working with clients to successfully bring new ideas to market.
Eleanor Thornton-Firkin
UK Head of Creative Excellence, Ipsos
Eleanor.Thornton-Firkin@ipsos.com
I love the world of brands and advertising, spending my entire career helping some of the world’s biggest companies integrate consumer insights into the creative process and drive business growth. I work with our clients and their agencies on building new creative development practices, driving communication strategy and a focus on consumer centric, empathetic, culturally relevant advertising. My passion is to find the intersection of insight and action, going beyond data to support and enable great creative.
Matt Patchett
Associate Director, Ipsos
Matt.Patchett@ipsos.com
I am the Insight Lead for Ipsos iris and responsible for turning our data into compelling stories, improving our insight capabilities, and embedding best practice across the iris team. I have 10 years’ experience working across research and analytics: whether it’s writing code or white papers, however I specialise in turning data into insight and action.
Nicky Kim
Associate Director, Ipsos Synthesio
I have 8+ years experience specialising in using social listening to tap into consumer intelligence, market trends and brand perception. I am using cutting-edge AI technology to take my clients and projects into the future with instant actionable insights.
Samira Brophy
Senior director, Ipsos
I am an experienced keynote speaker, panellist and commentator in the marketing effectiveness space. My bugbear is vanilla advertising and I've been working with clients on making MISFIT creative that gives their audiences a great experience for 20+ years.
Sarah Benichov
Director, Ipsos
I have 18+ years of experience working in Brand & Communications research, delivering impactful insights to clients to help inform strategy and identify advertising impact. I am passionate about delivering insights through engaging storytelling, with clear actionability to facilitate brand growth.
