RACE TO CHRISTMAS
2025
What does it take?
Becoming successful in the UK today
What does it take?
Becoming successful in the UK today
Here are the 2025 race scores...
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response. Are you watching the race, too?
of people are excited for Christmas
say that Waitrose is their favourite Christmas ad
recognise & link Aldi's ad back to the brand
Ad Recognition
Branded Recognition
Ad Empathy
Brand Feel Good
Online Retailer & Platform Traffic - Web & App
Online Supermarket Traffic - Web & App
Social Mentions
What are the Season's Winning Food Innovations?
Food is central to Christmas, so, as we do every year, we’ve hand picked a select list of items available in the 10 major Supermarkets - Aldi, ASDA, Co-op, Iceland, Lidl, Marks & Spencer, Morrisons, Sainsbury's, Tesco, and Waitrose - and put all 40 items in front of a representative sample of UK consumers to see which triumph in a football tournament style survey.
And here are the results...
- Waitrose - British Wagyu Beef Sirloin Joint with Beer Malt Glaze & a Herb Crumb (£59-72)
- Aldi - Raspberry and Pistachio Yule Log (£9.99)
- Morrisons - Firecracker Pigs in Blankets (10 for £3)
