RACE TO CHRISTMAS
2025
What does it take?
Becoming successful in the UK today
What does it take?
Becoming successful in the UK today
Here are the 2025 race scores...
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response. Are you watching the race, too?
of people are excited for Christmas
say that Waitrose is their favourite Christmas ad
recognise & link Aldi's ad back to the brand
Ad Recognition
Branded Recognition
Ad Empathy
Brand Feel Good
Online Retailer & Platform Traffic - Web & App
Online Supermarket Traffic - Web & App
Social Mentions
What are the Season's Winning Food Innovations?
Food is central to festive celebrations, with people spending an average of £150 on Christmas day food in 2023, and 85% planning on spending the same, or more, in 2024. But, which festive food innovations have got their mouths watering? We took some of the most exciting products from the food ranges of the 10 major UK supermarkets and pitted them against each other to see which are the most eagerly anticipated by the UK public.
And here are the results...
- M&S - Collection Santa Popping Down the Chimney Dessert
- Lidl - Mulled Wine / Honey & Rosemary Glazed Gammon Joint
- Asda - Exceptional Welsh Lamb Shoulder with Fig, Whiskey & Spiced Honey Stuffing
The Top 5 Leaderboard for Food Innovations
