Since the first 2024 Christmas ads landed on our TV screens, we tracked and measured the festive campaigns from the major UK supermarkets and retailers to see which brand was 'sleighing' the competition in terms of ad performance, social buzz, online traffic and so much more.

We've selected the champions for our '12 awards of Christmas', but we also took a step back and looked at the holistic performance of each ad across all touchpoints, from social mentions, to web traffic and more.

Click on the tiles to find out how each race contestant performed with their 2024 campaigns.