What does it take?
Becoming successful in the UK today
What does it take?
Becoming successful in the UK today
The Finish Line is in Sight...
Since the first Christmas ads landed on our TV screens, we've been tracking and measuring the festive campaigns from the major UK supermarkets and retailers to see which brand was 'sleighing' the competition in terms of ad performance, social buzz, online traffic and so much more.
And now, the results from the final round of the Ipsos Race to Christmas are in, and in January (when the wrapping paper has been cleared away and the last of the chocolates have been eaten) we’ll be reviewing the entire race and giving out the Ipsos: 12 Awards of Christmas.
Stay tuned to find out who tops the podium…
of people are excited for Christmas
of people have seen a Christmas ad this year
say that John Lewis is their favourite Christmas ad
Ad Recognition
Branded Recognition
Ad Empathy
Brand Feel Good
Online Retailer & Platform Traffic - Web & App
Online Supermarket Traffic - Web & App
Social Mentions
What are the Season's Winning Food Innovations?
Food is central to festive celebrations, with people spending an average of £150 on Christmas day food in 2023, and 85% planning on spending the same, or more, in 2024. But, which festive food innovations have got their mouths watering? We took some of the most exciting products from the food ranges of the 10 major UK supermarkets and pitted them against each other to see which are the most eagerly anticipated by the UK public.
And here are the results...
- M&S - Collection Santa Popping Down the Chimney Dessert
- Lidl - Mulled Wine / Honey & Rosemary Glazed Gammon Joint
- Asda - Exceptional Welsh Lamb Shoulder with Fig, Whiskey & Spiced Honey Stuffing
The Top 5 Leaderboard for Food Innovations
We presented 375 participants with a series of images of Christmas-themed food products from the 10 major UK supermarkets, and asked them which they would most like to try. Out of 40 different food options, these were the top 5 winners.
See the full results here
Source: Ipsos Digital Duel survey. Base: 375 Online UK adults aged 18-65, 28th November - 2nd December 2024
Stories and insights
Mince Pies in October? Inside Britain's Early Christmas Obsession
There’s no ‘official’ start to Christmas, and every year those festive treats seem to appear earlier and earlier, sparking a national debate: is it ever too early for mince pies to be featured on the supermarket shelves?
Jingle All the Way to the Aisle: How Brands were Perceived in 2023's Christmas Campaigns
Advertisements and festive campaigns play a huge part in the run up to Christmas, evoking feelings of nostalgia and sentimentality. But, which brand triggered the highest volume of online mentions?
Unwrapping Online Shopping Trends from Last Christmas
Ipsos data shows that during the festive season, consumers gravitate towards their screens, leading to a 17% boost in average online time compared to other times of the year.
The Sweet and Savoury Showdown: Festive Food Trends of 2023
With Christmas treats filling the supermarket aisles, we started wondering which festive foods had the great British public tweeting (and eating) last year...
Trendy vs Traditional: How Festive Food Innovations Fare
In 2023, our respondents spent just over £150 on Christmas day food on average. But, was their cash spent on the latest trendy food innovations or traditional feasts?
