Risk
Effective data governance, along with building organisational capability and enhancing employee skills, reduces risks that could financially impact organisations, whether through reputational harm or direct fines from regulators.
Case studies
Explore our case studies to discover how Ipsos has supported other client strengthen and transform their data strategies to mitigate risks.
Brazil / FMCG
Consumer perceptions and risks of downsizing
Our client was looking to understand the potential impact of a cost optimisation strategy, aiming to identify if a price increase would have a negative effect on sales. The Ipsos team conducted a qualitative phase and conjoint analysis, leveraging market data, to understand potential impact. In turn, this provided the client with insights that highlighted strategic considersations and aided effective decision-making.
US / Media & Tech
Maintaining market share using behavioural data, automated analytics and an interactive dashboard
Through the use of behavioural data, automated analytics and an interactive dashboard, the client wanted to understand how they could gain, and maintain, market share in the tech sector. The Ipsos team consolidated data from numerous sources, including web, social media, search and shopping channels, to help the client visualise critical KPIs and make data-driven decisions in order to remain competitive.
UK / Retail & Consumer Goods
$85m anticipated sales gains based on improved CSAT performance
A large retail chain sought to understand the potential impact of enhanced CX on sales. By integrating survey data with longitudinal sales data, Ipsos were able to map out the relationship into an interactive simulator to illustrate potential gains or losses as a result of increased or decreased satisfaction.
UK / Healthcare
Developing new products to enhance forecasting and market access
Looking to migrate from an Excel-based tool, the client commissioned Ipsos to create a new dashboard solution that would enable users to visualise 20+ years of data, filter results and run additional analysis. Ipsos developed a Biomarker Testing Dashboard, adopting Tableau software, to support small biotech companies in tracking uptake and outcomes of all biomarkers collected for tumours.
