Decision / UK / Healthcare
Developing new products to enhance forecasting and market access
"Transitioning from an Excel-based tool, Ipsos developed a new Tableau dashboard which allowed the client to visualise 20+ years of data, whilst offering an enhanced user experience for interpreting and analysising the data."
Business issue
The client required a new product, such as the Uptake Tool, which could aid forecasting and market access, whilst also having the capability to handle decades of data. There was also a requirement for the solution to act as a multi-source tool, merging data from additional sources.
Our solution
Using Tableau, the Biomarker Testing Dashboard was developed to enable the client to track uptake and outcomes of all biomarkers collected for each tumour in which they are asked, whilst also allowing for additional analysis and improved insights.
This dashboard is now a tool which can be presented to small biotech companies, that are a new source of business for the Oncology Team, and has the potential to become a multi-source tool by including data from the Molecular Diagnostic Monitor.
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Impact
Transitioning from an Excel-based tool, this new Tableau dashboard allowed the client to visualise 20+ years of data, whilst offering an enhanced user experience for interpreting and analysising the data. Our solution also provided the ability for users to filter and run additional analysis, and provided a very intuitive way to browse approval dates and drug information.
This has been sold to multiple clients as an add-on to the Oncology Monitor or a standalone offering.
