CONTENTS
IPSOS NET ZERO LIVING 2024
Introduction and a summary of our key findings
NET ZERO POLICIES
UK public backs net zero action, but support softens
BALANCING ACT
Public support for net zero policies hinges on personal impacts
TRUSTED MESSENGERS
Tuning in or scrolling on: How the UK public gets information about net zero
POLITICS MATTERS
How voting preferences shape support for net zero policies
APPENDIX
Authors, notes to Editors and Methodology
