Authors
Rachel Brisley Head of Energy & Environment Rachel.Brisley@ipsos.com
Research team
Sophie Thompson Kate Mesher Katharine Hurwitz
Mia Fennimore-Holdsworth Ionna Fotiadis Martha Ntouna
Methodology / notes to Editors
- Ipsos has been running the Net Zero Living study since 2021. Results from the 2021 research can be found here, while the findings from the 2022 update are available.
- Survey data for this study has been collected by Ipsos’s UK KnowledgePanel, an online random probability panel which provides gold standard insights into the UK population, by providing bigger sample sizes via the most rigorous research methods. Ipsos interviewed a representative sample of 4,201 adults aged 16+ in the UK between 18th and 24th April 2024.
- Data are weighted by age, gender, region, Index of Multiple Deprivation quintile, education, ethnicity and number of adults in the household in order to reflect the profile of the population of the UK. All polls are subject to a wide range of potential sources of error.
- Where percentages do not sum to 100 this may be due to computer rounding, the exclusion of “don’t know” categories, or multiple answers. Questions are asked of the total sample of n=4,201 unless otherwise stated.
