JOIN OUR LIVE PANEL DISCUSSION
Learn how winning brands are making themselves essential in a tight economy
JOIN OUR LIVE PANEL DISCUSSION
Learn how winning brands are making themselves essential in a tight economy
How are brands winning in this tight economy?
We’ll hear their stories and find out what’s working in our live panel webinar Oct. 7, where we’ll talk to experts and learn what strategies they’re leaning on to prove to Americans that their products are essential. Register today to hear from Ipsos experts and clients from clients from Kimberly-Clark, Hopewell Brewing Company and Ipsos:
Sean Burress
Global Senior Director, Insights and Analytics
Jonathan Fritz
Co-Founder and Head of Sales
Mercedes Bender
Principal, Ipsos Strategy3
Ben Meyerson
Vice President, Marketing
Sean Burress
Global Senior Director, Insights and Analytics
Jonathan Fritz
Co-Founder and Head of Sales
Mercedes Bender
Principal, Ipsos Strategy3
Ben Meyerson
Vice President, Marketing
Key highlights and takeaways:
Should brands lean into patriotism?
Chris Murphy explains that there’s some risk today in brands that choose to lean into American imagery when marketing themselves, with political division running extremely high.
"Some clients will actually ask, “Should I be wrapping myself in the American flag these days?” Especially those that are more steeped in Americana and, and heritage. And the answer in the vast majority of cases is, ‘I'd be careful about that right now.’
It's a very, very different world that we're living in now where, you know, contempt for people who are of a different political party is quite high, which makes it very hard to be an All-American brand. Are you really going to try to appeal to all Americans? That's a tough thing to do right now. It doesn't mean it can't be done, but it's tough."
Reach out to Ipsos experts for more
Reach out to the Ipsos experts cited within this article or to your Ipsos account representative, or InsightstoActivate@ipsos.com