WHAT THE FUTURE: SHOPPING
What’s changing how people shop and what it means for growth.
WHAT THE FUTURE: SHOPPING
What’s changing how people shop and what it means for growth.
Americans are making tougher trade-offs at the checkout line as more everyday purchases begin to feel like luxuries.
At the same time, a new shopping assistant is emerging: AI. One-third of Americans are excited for AI assistants to shop for them, but 41% would never connect their payment information to one.
The upcoming What the Future: Shopping issue explores the trust gap at the center of shopping's future, from AI as our personal shopper to the return of the mall and the growing challenge for brands to differentiate on the spectrum of a necessity or a luxury.
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