WHAT THE FUTURE: SHOPPING
How brands can retain consumer trust as shopping gets smarter
WHAT THE FUTURE: SHOPPING
How brands can retain consumer trust as shopping gets smarter
Shopping has always been about more than simply buying things.
It’s emotional, social, and deeply tied to our identities. While nearly half of young adults say shopping stresses them out, more than a third are excited to have help from AI assistants. That tension will shape the future of commerce as people become more open to AI-powered shopping, even as they don’t fully trust it.
In What the Future: Shopping, we explore how AI is reshaping brand influence, shopping behaviors and consumer decisions. We’ll discuss why digital natives are driving a mall comeback, how retail media can help brands compete beyond price and what shoppers will and won’t be willing to delegate to AI.
Here are the questions we ask in the issue:
How will AI reshape brand power as shoppers rethink value?
Why will in-person shopping matter tomorrow?
Can retail media help brands survive shopper cutbacks?
Dakota Kate Isaacs, head of brand strategy and narrative at Quince, explains what’s changing the way people perceive quality, value and trust.
Michael Guerin, executive vice president of leasing at The Macerich Company, shares why digital natives are making stores social again.
We explore ways retail media can help brands influence what shoppers keep in their cart when they feel pressure to spend less.
What will we give up when AI shops for us?
How could opinions about today’s tensions shift tomorrow?
University of Virginia Darden School of Business Professor Luca Cian discusses why the future of AI commerce will depend on what shoppers will delegate or keep for themselves.
Will AI innovation influence how we aspire to luxury as more personal or rare? How could AI help determining what’s authentic luxury or a cheap knock-off? We plot what could shift our future opinions.
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