How industry leaders are applying lessons from Cannes
The insights that marketers are bringing home about the trust advantage in the AI era.
How industry leaders are applying lessons from Cannes
The insights that marketers are bringing home about the trust advantage in the AI era.
Marketers may have left the sun-drenched beaches, but the insights and strategies shared at the Cannes Lions International Festival of Creativity 2026 are ripe for the taking.
One lesson rang clear across every panel and yacht talk: Trust has transcended its role as a brand metric. It’s a measurable advantage that brands earn when they provide clarity and human empathy in a sea of infinite, automated content. The lessons shared on the Riviera offer a path for earning customer confidence in an augmented world.
Check out these key moments below to see the trust lessons the marketing world is taking home to energize their businesses.
Unilever’s Mario Dughi and Ipsos’ Claire Emes explore why trust is the new currency of brand growth in the deepfake era, and how marketers can use AI as a tool to build authentic consumer relationships.
Nestlé Purina’s Ricardo Prieto-Ortiz and Ipsos’ Shaun Dix discuss how over-relying on AI risks a creative "sea of sameness," and why true human insights are essential to combat LLM misinformation and earn consumer trust.
Content creator Patricia Bright (The Break) and Ipsos’ Greg Clayton discuss how delivering honest, consistent opinions over time is key to cultivating genuine audience trust.
Public Good’s Melissa Anderson tells Ipsos’ Pedr Howard about the real ROI of purpose-driven marketing, and how combining brand values with AI builds trust and democratizes technology.
Leaders from AXA (Thomas Boutte), Unilever (Mario Dughi), Nestlé (Anna Ruzmanova), and Ipsos (Claire Emes and Arnaud Debia) discuss building trust when "seeing is no longer believing" in this LinkedIn Live panel.
