Why the right humans make the difference
Trusted data powers successful businesses. Here’s how Ipsos can help you win.
While having humans in the lead at your business is table stakes for running an effective business, it’s also crucial to make sure you’re listening to the right humans as you make your decisions — building your business plans off valid signals rather than disruptive noise.
You need to make sure you’re making decisions with trustworthy inputs to get trustworthy outputs that will connect with your customers.
Trust is a leading indicator of performance across financial, regulatory and customer loyalty metrics. Trusted companies outperform peers by rebounding from crises, innovating successfully and maintaining customer loyalty.
So, in a world swirling with disinformation, how do you get there?
You need a smart and strategic partner to arm you with sound judgment based on trusted, curated data — because in a changing world, transparency and integrity are non-negotiable.
Ipsos’ founding principle is Ipsos Facto: the simple but powerful idea that decisions should be grounded in observable, measurable facts, not anecdotes or ideologies.
That commitment guided Ipsos as we expanded across 90 global markets and became a trusted partner to the world’s largest brands, institutions and policymakers.
Our total understanding of society, markets and people unpacks perceptions and expectations of your business with the stakeholder groups that matter — using tools you can trust, including secure AI, triple-verified panel sample and behavioral science experts to drive competitive advantage and business results.
And our commitment to innovation, such as our collaboration with Stanford on synthetic data, exemplifies our forward-thinking approach.
Ipsos Facto means we deliver insights that empower future-ready business decisions based on four foundational pillars:
Facts over opinions
- Some firms start with a thesis, look for confirmation, and exclude whatever doesn’t suit their narrative.
- At Ipsos, everything starts with the data. We conduct world-class research and stand by what it tells us about the world.
- Ipsos Facto means that we tell clients the truth, not what they want to hear.
Methodological rigor
- Ipsos’ commitment to sampling quality, questionnaire design and statistical robustness is without equal.
- Ipsos Facto is why we publish methodological notes, make our work auditable, and hold our research to the highest standards.
- We’re pushing forward on the next frontiers of research as well — leading the way with Stanford University on responsibly and effectively using synthetic data
Neutrality and independence
- No matter the market or the subject matter, independence is inseparable from integrity.
- Ipsos is non-partisan and non-ideological. Our research is conducted independent of commercial or political interests.
- That independence, together with our international presence, has made Ipsos a global source of truth on public opinion, social trends, and geopolitical issues.
Confidence through context
- Ipsos Facto does not mean that we avoid interpretation and analysis. Raw data without context can be misleading or deceptive.
- Our experts are committed to telling the full story. We help our clients interpret data and identify trends so they can make smarter decisions.
- But Ipsos Facto means that every insight is rooted in data.
Ipsos Facto grounds our work in fundamental standards, even as we use modern tools to move faster, look deeper and go further.
The research industry has never lacked for consultants willing to tell clients what they want to hear, to frame advocacy as insight, or to sell opinion with the veneer of statistical authority.
We chose a different path – one where every aspect of our work is guided by a commitment to client-centric integrity and transparency. That’s why the world’s leading businesses trust Ipsos.
Why the world trusts Ipsos’ insights
Facts over opinions
- Some firms start with a thesis, look for confirmation, and exclude whatever doesn’t suit their narrative.
- At Ipsos, everything starts with the data. We conduct world-class research and stand by what it tells us about the world.
- Ipsos Facto means that we tell clients the truth, not what they want to hear.
Methodological rigor
- Ipsos’ commitment to sampling quality, questionnaire design and statistical robustness is without equal.
- Ipsos Facto is why we publish methodological notes, make our work auditable, and hold our research to the highest standards.
- We’re pushing forward on the next frontiers of research as well — leading the way with Stanford University on responsibly and effectively using synthetic data
Neutrality and independence
- No matter the market or the subject matter, independence is inseparable from integrity.
- Ipsos is non-partisan and non-ideological. Our research is conducted independent of commercial or political interests.
- That independence, together with our international presence, has made Ipsos a global source of truth on public opinion, social trends, and geopolitical issues.
Confidence through context
- Ipsos Facto does not mean that we avoid interpretation and analysis. Raw data without context can be misleading or deceptive.
- Our experts are committed to telling the full story. We help our clients interpret data and identify trends so they can make smarter decisions.
- But Ipsos Facto means that every insight is rooted in data.