How Ipsos and LinkedIn revealed The Trust Advantage in B2B sales
Here’s how Ipsos research helped LinkedIn lead the conversation on trust in the age of AI-driven sales.
How Ipsos and LinkedIn revealed The Trust Advantage in B2B sales
Here’s how Ipsos research helped LinkedIn lead the conversation on trust in the age of AI-driven sales.
The question:
How could LinkedIn establish itself as the definitive platform for B2B sales during a period of AI-accelerated change?
The solution:
LinkedIn’s ongoing partnership with Ipsos led to a global survey of nearly 900 B2B buyers that explored the role of trust in the modern sales landscape.
The question:
A flagship report, “The Trust Advantage,” which fueled keynote speeches, customer events, paid campaigns, and sales conversations that position LinkedIn as a B2B authority.
The question:
How could LinkedIn establish itself as the definitive platform for B2B sales during a period of AI-accelerated change?
The solution:
LinkedIn’s ongoing partnership with Ipsos led to a global survey of nearly 900 B2B buyers that explored the role of trust in the modern sales landscape.
The question:
A flagship report, “The Trust Advantage,” which fueled keynote speeches, customer events, paid campaigns, and sales conversations that position LinkedIn as a B2B authority.
In a world where everyone has access to the same tools and information, the sellers who win won’t be the ones with the most chatbot tokens or outbound mail. They’ll be the sellers that buyers trust.
