How Google and Ipsos are closing the AI gap in the workplace
To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Here’s how Ipsos research inspired their “a-ha” moment on AI adoption.
How Google and Ipsos are closing the AI gap in the workplace
To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Here’s how Ipsos research inspired their “a-ha” moment on AI adoption.
The question:
To bring the benefits of AI to more people, Google needed to understand how and why they are using AI at work, with findings that were truly representative of the overall U.S. workforce.
The solution:
A landmark Ipsos KnowledgePanel® study on employees and managers across the nation, which led to the discovery of two distinct types of AI users and the barriers to further adoption of AI in the workplace.
The result:
A framework for AI Fluency that influenced Grow with Google’s training initiatives and reinforced the team’s reputation as thought leaders in workforce development.
The question:
To bring the benefits of AI to more people, Google needed to understand how and why they are using AI at work, with findings that were truly representative of the overall U.S. workforce.
The solution:
A landmark Ipsos KnowledgePanel® study on employees and managers across the nation, which led to the discovery of two distinct types of AI users and the barriers to further adoption of AI in the workplace.
The result:
A framework for AI Fluency that influenced Grow with Google’s training initiatives and reinforced the team’s reputation as thought leaders in workforce development.
To bring the benefits of AI to more people, Grow with Google needed to understand how and why they are using AI at work, with data that was truly representative of the overall U.S. workforce. That required research with global credibility, access to specific audiences, and the analytical depth to support real decision-making.
So they turned to Ipsos.
