Introduction

As we look back on a year in which much happened, I continue to be impressed with Ipsos’ capacity to distill complexity into clarity. In the Ipsos Year in Review, our teams have extracted the essence of the past 12 months, separating signal from noise and elevating what truly mattered for Society, Markets, and People.

This concise read, quantified and fact based, reflects the best of Ipsos: the discipline of our methodology, the curiosity of our people, and our commitment to truth grounded in data.

You will find patterns that endured, shifts that surprised, and practical implications for decision-makers navigating uncertainty. I know of no other organisation that consistently delivers analysis of this caliber.

Thank you to our clients and partners for your trust, and to colleagues around the world for their dedication. I hope this edition helps you see the past year more clearly and the road ahead with greater confidence.

Jean Laurent Poitou Chief Executive Officer of Ipsos