Thought Leadership
Explore our latest thinking
Five Questions That Reveal Whether Your Decision Architecture Is Serving Your Team
Most organisations have plenty of data. What's harder to find is a single, coherent view that reaches the right people at the right moment. These five questions help reveal whether your information environment is genuinely serving commercial decisions, or quietly working against them.
The Three Challenges Limiting Marketing Decision-Making
Good data, underused. It's a common problem, and it has structural causes. We've identified three patterns that consistently prevent marketing evidence from driving decisions: a framing problem, a coherence problem, and an integration problem. Understanding which one applies to you is the first step.
When The Data Environment Holds Marketing Back
Marketers are caught in a knowing-doing gap. Even in strong, committed teams, cross-functional misalignment, measurement gaps and structural friction prevent good evidence from reaching the decisions that matter. The problem isn't the people. It's the system they're operating in.
We’re a British Data Awards 2026 Finalist
We’re thrilled to be British Data Awards 2026 Finalists in 'Data Partnership of the Year' and 'Rising Star of the Year'! Despite tough competition with 462 entries, our commitment to data integration and AI sets us apart. Discover our data success stories celebrated on May 20th at The Brewery, London.
Blog: Winning Businesses Should Be Using AI To Drive Growth
Businesses are doing AI wrong. More than half are using the technology to drive efficiency when it should also be driving growth. The reality is revenue uplifts of 5–8% are possible when AI is growth-oriented. Read the full blog to discover more about the benefits of expanding your AI strategy, and practical takeaways on how to get started.
Ipsos Global Trends: The Uneasy Decade
Optimism is dwindling in 2025, with only 59% feeling hopeful about personal futures and 45% about communities. This drop amid global political shifts has profound effects. Insightful details are in the latest Ipsos Global Trends report, revealing increased conflict and immigration skepticism across 43 markets.
Navigating the AI Transition
AI future is here: Ipsos reports low UK public AI understanding. Divides in knowledge, trust, and skills exist. UK's AI Action Plan aims for leadership but needs trust for success. Benefits are embraced, risks are concerning. Education and engagement are key for safe AI integration. Trust is crucial for UK's AI potential.
