Thought Leadership
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Blog: Winning Businesses Should Be Using AI To Drive Growth
Businesses are doing AI wrong. More than half are using the technology to drive efficiency when it should also be driving growth. The reality is revenue uplifts of 5–8% are possible when AI is growth-oriented. Read the full blog to discover more about the benefits of expanding your AI strategy, and practical takeaways on how to get started.
Ipsos Global Trends: The Uneasy Decade
Optimism is dwindling in 2025, with only 59% feeling hopeful about personal futures and 45% about communities. This drop amid global political shifts has profound effects. Insightful details are in the latest Ipsos Global Trends report, revealing increased conflict and immigration skepticism across 43 markets.
Navigating the AI Transition
AI future is here: Ipsos reports low UK public AI understanding. Divides in knowledge, trust, and skills exist. UK's AI Action Plan aims for leadership but needs trust for success. Benefits are embraced, risks are concerning. Education and engagement are key for safe AI integration. Trust is crucial for UK's AI potential.
