MISFITS STORIES
The Power of Storytelling in Creative Effectiveness
What does it take?
Stop selling. Start storytelling.
Let’s talk about the elephant in the boardroom. Stories have the power to improve our lives, our health, influence our decisions, and even turn worthless objects into treasure.
Yet here we are, with half the advertising on our screens not telling a relatable story, instead just talking at people, with a limited effectiveness return.
MISFITS STORIES
The Power of Storytelling in Creative Effectiveness
What does it take?
Stop selling. Start storytelling.
Let’s talk about the elephant in the boardroom. Stories have the power to improve our lives, our health, influence our decisions, and even turn worthless objects into treasure.
Yet here we are, with half the advertising on our screens not telling a relatable story, instead just talking at people, with a limited effectiveness return.
reasons to take note
Our Creative Excellence team at Ipsos dissected 15,000 ads to uncover a truth that pierces our creative hearts: half of advertisers have forgotten the most fundamental human superpower. Storytelling.
We don’t mean the safe, predictable story arcs that marketing departments love. This is about storytelling through the Misfits Mindset. The gloriously weird, the beautifully illogical, the narratives that don't make sense on a spreadsheet but make a lasting mark in your soul. These are the stories that build fandoms, that create narrative infrastructures where people can actually connect and co-create. These are the stories that are nearly 3 X more effective.
Remember why humans have gathered around fires for millennia. Then marketplaces. And now digital marketplaces. Not to trade, or be sold to. But to listen and engage in stories.
Our analysis builds on these fundamentals to help reclaim a lost art. It's about having the confidence to wear your Misfits hat and to stop selling and start storytelling.
In a world where half of advertisers are shouting features and benefits, access Misfits Stories and discover why your next campaign needs less logic and more Misfits magic.
In a world where half of advertisers are shouting features and benefits, access Misfits Stories and discover why your next campaign needs less logic and more Misfits magic.
