CONTENTS
What does it take?
Becoming successful in the UK today.
Strivers & satisficers
How much do people in the UK want to be successful?
Who thinks they are successful?
We asked individuals to rate their own success.
Levelling up success
Bridging the north-south divide in Britain.
The influence of jealousy on success
A closer look at Gen Z's perspective.
British possessions
What are the markers of success today?
The rarest signs of success
Exploring the aspiration gap.
Quiet luxury
Contrasting attitudes to displaying wealth.
Luxury behaviours online
Aspiration versus reality.
Success in the digital world
What does it mean?
The complexity of success
Our conclusions for the UK today.
Contact us
Methodology.
