For more information
Emilie Rochester Lead Editor Emilie.Rochester@ipsos.com
Editorial Team
Simon Atkinson Darrell Bricker Matt Carmichael Mathieu Doiret Hollie Gibbs Joseph Nadler Mandy Turner
Contributors
Priscilla Branco Javier Calvar Emily Cooke Mike Colledge Jean-Christophe Salles Chiara Ferrari Fernando Alvarez Kuri
Neha Nagwekar Katie Patient Julia Pankowska Jinna Yoon
More from Ipsos on generations
Generational Marketing Breaking free from stereotypes
While segmenting people by generation can certainly be a useful starting point, it also runs the risk of being quite simplistic. Often it’s people’s life stages and need states which play the bigger role in their attitudes, values and consumption behaviours. We explore how to build brand success across generations with the power of empathy.
Golden Years, Golden Opportunities Preparing your business for an aging world
By 2050, one out of every five people in the world is projected to be 60 or over. This ratio is projected to be one in three for Europe and North America. At that point, it will be impossible to ignore this older age group. We explore what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
Ipsos Generations Report 2024 Awareness and belonging across the world
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, asks whether Gen Z are the world’s first global generation, and illustrates why demographic changes are no longer just a political issue.
About Ipsos
In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide a true understanding of society, markets and people.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: You act better when you are sure.
