CONTENTS

Senior couple dancing together at home in their loungewear

IPSOS GENERATIONS REPORT 2025

Preface and welcome

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Man doing some online shopping with his phone whilst sitting on the couch

KEY FINDINGS

Insights for 2025

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Crowd of people walking along a ferry terminal

GENERATIONAL ANALYSIS

A user guide

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Low angle portrait of a Nonbinary person holding a basketball

GENERATION Z

More myriad than monolith

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Couple having their morning coffee together and discussing news on their phone

GENERATION X

The quietly powerful generation we shouldn't ignore

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SENIOR POTENTIAL

How older adults are shaping the future

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IPSOS GENERATIONS REPORT 2025

Ipsos

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