WHAT'S NEXT
Unlike the Super Bowl itself, there isn’t just one winner among the commercials, because they aren’t all trying to do the same thing. So why would you reduce the analysis to a simple ranking based on likes or stars?
Join Ipsos for a live analysis on Monday, Feb. 10 as we celebrate who really won the Super Bowl in 2025: The advertisers who were most effective. At Ipsos, we conduct a robust analysis combining a variety of methods to showcase what the best marketers each did to be effective. Even if you’re not going to be a Super Bowl advertiser in the foreseeable future, there will be plenty of insights to activate for all advertisers.
Pedr Howard
Head of Creative Excellence
Christine Guilfoyle
President, SeeHer
Eric Weisberg
Global Chief Creative Officer
Reach out to Ipsos experts for more
Reach out to the Ipsos experts cited within this article or to your Ipsos account representative, or InsightstoActivate@ipsos.com
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