WATCH OUR WEBINAR
Unlike the Super Bowl itself, there isn’t just one winner among the commercials, because they aren’t all trying to do the same thing. So why would you reduce the analysis to a simple ranking based on likes or stars?
Relive the big game with our panel of ad industry experts as we celebrate who really won the Super Bowl in 2025: The advertisers who were most effective. At Ipsos, we conduct a robust analysis combining a variety of methods to showcase what the best marketers each did to be effective. Even if you’re not going to be a Super Bowl advertiser in the foreseeable future, we have plenty of insights to activate for all advertisers.
Pedr Howard
Head of Creative Excellence
Christine Guilfoyle
President, SeeHer
Eric Weisberg
Global Chief Creative Officer
Revisit our recorded panel discussion with experts from Ipsos, SeeHer, and Havas to learn more about:
The top-performing ads of Super Bowl 2025, and how audiences responded to them
The trends that shaped this year's most effective campaigns
Ipsos' unique methodology for evaluating advertising effectiveness
Watch our webinar
Join experts from Ipsos, SeeHer, and Havas as they break down the ads that dominated the 2025 Super Bowl social conversation and delve into the strategies that made them truly effective.
Reach out to Ipsos experts for more
Reach out to the Ipsos experts cited within this article or to your Ipsos account representative, or InsightstoActivate@ipsos.com