COSMETICS AND SKINCARE: ADDRESSING NEW NEEDS
Addressing the 'Ozempic face' phenomenon
Rapid weight loss does, however, have its drawbacks. The loss of subcutaneous fat due to weight loss can result in a gaunt appearance, particularly in the face – which has given rise to the term “Ozempic face.” However, companies can respond to this by developing and marketing targeted products or procedures that can help mitigate the appearance of sagging skin.
Skin-tightening creams and serums
Skincare companies could develop products specifically designed to improve skin elasticity and firmness, which might include active ingredients like retinoids, peptides, and hyaluronic acid to promote collagen production and skin hydration. Estée Lauder, for example, has launched Resilience Lift, a new skincare line designed to address skin-sagging due to rapid weight loss, while L'Oréal has developed Revitalift filler products to improve skin elasticity and firmness.
Non-invasive aesthetic treatments
Medical aesthetics companies might see an increase in demand for treatments like Morpheus8, which combines microneedling with radiofrequency to tighten and rejuvenate the skin. Other treatments such as ultrasound therapy or radiofrequency therapy could also become more popular among GLP-1 users.
Injectables and fillers
Dermal fillers and injectables such as Botox, Juvederm, and Restylane can help restore volume and reduce the appearance of sagging skin. These treatments may see increased interest from individuals looking to mitigate the facial changes associated with significant weight loss.
Customized skincare routines
Brands might offer personalized skincare regimens tailored to the needs of GLP-1 users. This could involve consultations to recommend specific products that address issues like dryness, elasticity, and overall skin health. Clinique's iD line, which allows customers to mix different active ingredients into a single product, is a good example of such a personalized skincare solution.
Educational campaigns
Cosmetic companies could deliver educational campaigns to inform GLP-1 users about the best skincare practices to maintain skin health during and after their weight loss journey. This could include tips on hydration, sun protection, and nutrient-rich diets that support skin integrity. Partnering with dermatologists and skincare influencers would help them reach a broader audience.
While specific products for GLP-1 users have not yet dominated the market, the unique needs of this growing demographic are likely to inspire innovation in the cosmetics and skincare industry. Multiple brands are already well-positioned to develop products or treatments for this emerging market, leveraging their existing R&D capabilities, current product profiles and brand reputations – especially those associated with science-based skincare. Those that do so effectively and swiftly can expect to succeed.