What's next
Generative AI offers companies the ability to develop, test and analyze products and ideas with a speed and budget that we could only dream of a mere two years ago. And yet, at the core of their effectiveness remains humans and their insights.
AI-powered product development relies on humans’ original insights as a starting point. AI-powered testing relies on a database of existing human data to build its models. AI-powered data analysis and validation is a more efficient way of crunching the wonderful complexities of an output that comes from speaking to real people in real time.
The rapid development of generative AI and large language models ensures two things: That these applications will rapidly become easier to use, and that we will soon discover more ways brands can use AI. But no matter what’s next, the most effective new tools will combine artificial intelligence and human intelligence – AI + HI.
Want to learn more from people going from wow to how?
View our panel discussion with experts from Adobe, the Estée Lauder Companies and New York University to learn:
How brands are using generative AI to find ways to scale and innovate faster and more effectively than ever before
How a new wave of generative AI tools can reshape your organization by bringing insights to more people in more places
Why humans are still a crucial part of the process, from research to analysis
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Revisit our on-demand webinar to hear how experts from Adobe, the Estée Lauder Companies and New York University use generative AI for target profiling, product innovation, and more.
Reach out to Ipsos experts for more
Reach out to the Ipsos experts cited within this article or to your Ipsos account representative, or InsightstoActivate@ipsos.com
Want to learn more from people going from wow to how?
Join Ipsos April 17 for a webinar panel with experts from Adobe, the Estée Lauder Companies and New York University to learn:
How brands are using generative AI to find ways to scale and innovate faster and more effectively than ever before
How a new wave of generative AI tools can reshape your organization by bringing insights to more people in more places
Why humans are still a crucial part of the process, from research to analysis