WHY AI MAKES AMERICANS NERVOUS
Throughout the modern AI era, there’s always been a strong tension between wonder and worry: Are people more excited about the potential of AI, or nervous about its consequences?
There’s no lack of enthusiasm among innovators pushing the boundary with new AI tools, and many companies are pushing to apply the solutions to create efficiencies.
But there continues to be more fear and hesitation from employees and consumers in the U.S. than in other parts of the world.
Americans are more worried and less excited about AI than their global peers
Americans are more worried and less excited about AI than their global peers
At the same time, many people, including Americans, see important applications for AI. Seven in 10 people globally expect AI to have a positive impact on science (72% positive impact) and medicine (71%), along with other applications such as agriculture (60%) and cybersecurity (57%), according to a Google/Ipsos poll of 21 countries.
What explains the divide between the recognition of positive impacts and the worry for society as a whole? Several consumer trends illustrate Americans’ general discomfort.
For example, Americans simply aren’t seeing much positive news about AI in the media: Only 23% say the news they see about AI is generally positive, according to the Ipsos Consumer Tracker.
Beyond that, an Ipsos poll found that Americans are more likely to believe that their greatest fears from AI are likely to happen now or soon, such as widespread loss of jobs (39% think AI will cause this within a year), according to an Ipsos Consumer Tracker survey. Conversely, only 21% believe that positive outcomes such as major medical breakthroughs due to AI will happen within the year.
This imbalance of perceived near-term negative effects seems to outweigh the perceived delay in positive value from AI for Americans, which is at least partially fueling worry, tempered excitement, and a flattening in broad consumer adoption.
To break through, brands and companies must find ways to make better connections with consumers and employees, and they need to actively communicate and educate about the value from their investments in AI. Read on to learn how.
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