WHAT'S NEXT
Americans may be more skeptical about AI than their peers around the world, but there are clear paths to broader adoption and realization of the positive benefits of AI for consumers, employees, and business leaders.
What you need to remember:
Americans see negative effects from AI as more realistic in the near term, which is at least partially fueling worry, tempered excitement, and a flattening in broad consumer adoption.
Where AI is employed, demonstrating how the human is in the loop is critical for building trust; having avenues to engage humans in the process must be table stakes.
When it comes to research, humans need to be a part of the process to balance history with the dynamic realities of present human behaviors, preferences and sentiment.
Caitlyn Rourke
Partnerships + Business Development Leonardo.AI, a Canva company
Cherie Leonard
Senior Director, North America Insights
David Grabert
Chief Marketing Officer
Stephanie Bannos
Head of Transformation & Change Management, Ipsos
Ben Meyerson
Marketing Director, Ipsos
Revisit our October 1 virtual panel discussion with industry trailblazers and Ipsos experts to learn:
Why keeping people in the mix with AI builds trust and makes the final product better
Fresh insights about what people do – and don’t – trust AI to do
How companies can combine AI with human insights to move more quickly and make decisions faster
View Our Webinar
Revisit our webinar with experts from Colgate-Palmolive Company, Leonardo.AI, Computer Generated Solutions, and Ipsos about how keeping people in the mix with AI builds trust and makes the final product better.
Reach out to Ipsos experts for more
Reach out to the Ipsos experts cited within this article or to your Ipsos account representative, or InsightstoActivate@ipsos.com