INSIGHTS TO ACTIVATE
CONTEXT OR CHAOS: 3 WAYS MODERN BRANDS CAN BREAK THROUGH AND THRIVE
Companies and consumers face the chaos of the modern world every day. Here’s how brands can break through the noise.
Key Takeaways
1
Brands must understand the context their specific consumers live in so they can better position their products and services
2
In a fast-moving media environment, marketers can leverage creativity in social assets to transcend transactional interactions and forge a persistent brand story
3
Brands must orchestrate the customer experience journey across channels, and measure and optimize performance throughout the marketing funnel
Today’s world is disrupted by a whirlwind of issues: social crises, political uncertainty, climate change and concerns about the implementation of artificial intelligence, to name just a few.
Four in five people
say the world today is changing too fast, according to the Ipsos 2024 Global Trends survey of 50 markets. Brands must constantly adapt to this chaos by planning around shifting contexts – or else risk falling into a futile cycle of reactivity.
Introducing SnackEase
To show how companies can use the context of today’s world, Ipsos created a fictional product called SnackEase. Follow along as we take SnackEase to market, improving our odds of success by understanding and acting on context along the way.
